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Podcast by category | back
1. CRM for Non-Profits (It's the Relationship, Y'all)
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Glenn Ross, Non-Profit Relationship Management expert and author of the Customer Service Experience blog on AllBusines.com, shares his wisdom on how to succesfully manage volunteers and donors. Hint: it ain't about the technology.
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public date: Mon, 16 Jun 2008 08:09:10 -0700 - (20 MB Type: MPEG)
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2. Michael Rice of the Cool as Hell Theater Show
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Actor and director Michael Rice, host of the The Cool As Hell Theater Show, tells us about his favorite interviews, why actor Bill Irwin is so cool, and what it takes to get on the extremely popular podcast.
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public date: Fri, 04 Apr 2008 08:09:10 -0700 - (20 MB Type: MPEG)
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3. Blogs and Twitter and YouTube! Oh My!
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Arts marketing consultant Maryann Devine tells us how your organization can best use popular online tools like blogging, Twitter and YouTube to quickly (and affordably) create a lasting relationship with patrons.
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public date: Fri, 25 Jan 2008 08:09:10 -0700 - (20 MB Type: MPEG)
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4. Being True to Your Organization's Vision
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WIlliam Byrnes, author of Management and the Arts, talks to us about everything from why you should engage both patrons and staff, to the web as a tool for the arts, illustrating that great management is being able to answer the hardest question of all: "Are we being true to our vision?"
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public date: Mon, 07 Jan 2008 08:09:10 -0700 - (20 MB Type: MPEG)
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5. Turning Data Into Audiences
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Tim Roberts, arts marketing consultant and co-author of Full House: Turning Data Into Audiences, explains why your customer database is more than just a bunch of numbers, it's the most valuable tool you have for understanding your patrons and creating lasting relationships with them.
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public date: Mon, 04 Dec 2007 08:09:10 -0700 - (20 MB Type: MPEG)
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6. How to Infuriate Your Community (and How to Make Them Love You Even More)
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Jim Volz, one of America's leading theater consultants and Backstage Magazine critic and columnist, talks about some sure fire ways to alienate the community that surrounds your organization (and ways to make them love you even more).
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public date: Mon, 01 Oct 2007 08:09:10 -0700 - (20 MB Type: MPEG)
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7. Getting the Most Out of Email Marketing for The Arts
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Eugene Carr, president of PatronMail, tells us what email marketing is all about, how your patrons really respond to it and how you can get the most out of your email marketing efforts.
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public date: Mon, 03 Sep 2007 08:09:10 -0700 - (20 MB Type: MPEG)
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8. The Key to Great Arts Marketing? Understanding Your Patrons
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Author and marketing consultant Joann Scheff Bernstein shares the key to great arts marketing: understanding the minds of your patrons. Resident expert Jon Bailey tells us how venues are using the popular MySpace to market themselves.
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public date: Sun, 06 Aug 2007 08:03:22 -0700 - (16 MB Type: MPEG)
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9. Talent Buying at World Cafe Live, Walk-Up Ticket Sales
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Join us for an enlightening conversation with Karl Mullen, talent buyer for critically acclaimed music venue World Cafe Live in Philadelphia. Then former box office manager Jon Bailey gives us some tips on managing those last minute walk-up crowds.
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public date: Sun, 02 Jul 2007 07:52:47 -0700 - (21 MB Type: MPEG)
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