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The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp
 
 
The Small Business Owners Manual by author Joe Ken
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Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, |
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http://www.TheSmallBusinessOwnersManual.com
COPYRIGHT 2007, Joe Kennedy all rights reserved
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1. TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding
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Small business is actually the biggest engine driving employment in the U.S. economy. Its always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers paradise? Then there is state law, count
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Published on Sat, 31 Mar 2007 06:03:01 GMT - 9 MB Format: MPEG Audio
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2. TSBOM Article Podcast: Accounting for Anxiety
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Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the b
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Published on Wed, 28 Feb 2007 06:03:01 GMT - 7 MB Format: MPEG Audio
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3. TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business
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Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your c
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Published on Wed, 24 Jan 2007 02:03:01 GMT - 7 MB Format: MPEG Audio
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4. TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams
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Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam att
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Published on Mon, 12 Feb 2007 03:03:01 GMT - 9 MB Format: MPEG Audio
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5. Chapter 1 Part 1, Introduction
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In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable wit
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Published on Sun, 07 Jan 2007 04:03:01 GMT - 8 MB Format: MPEG Audio
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6. Chapter 2 Part 1, Developing Your Unique Selling Proposition (USP) and Business Plans
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We begin chapter 2: Beginnings of Your Small Business, discussing the importance of a well thought out Unique Selling Proposition (USP) that explains to you - and the world - why anyone should purchase your products and services. Then we move onto building an informal business plan (in half the tim
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Published on Mon, 24 Apr 2006 00:00:01 GMT - 25 MB Format: MPEG Audio
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7. Chapter 2 Part 2, Legal Forms of Business Ownership
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Were in chapter 2 and discuss the different forms of business ownership including the Sole Proprietorship ("DBA"), General and Limited Partnerships, and Corporations. In the next section we review Sub S Corps, the Limited Liability Company ("LLC"), and the Professional Corporation. We talk about t
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Published on Wed, 26 Apr 2006 00:00:01 GMT - 14 MB Format: MPEG Audio
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8. Chapter 2 Part 3, Legal Forms of Business Ownership
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Were in chapter 2 discussing the forms of business ownership and in this segment describe corporations ("C-Corp"), and Subchapter S Corps, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulatory effects and other
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Published on Mon, 1 May 2006 00:00:01 GMT - 20 MB Format: MPEG Audio
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9. Chapter 2 Part 4, Legal Forms of Business Ownership
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We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulat
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Published on Wed, 10 May 2006 00:05:01 GMT - 16 MB Format: MPEG Audio
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10. Chapter 3, Part 1, Sales and Selling: The Oxygen of Business
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Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualifying process (a classic, essential tool), and the
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Published on Thu, 27 Jul 2006 00:05:01 GMT - 19 MB Format: MPEG Audio
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