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The Small Business Owners Manual
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Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing,
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http://www.TheSmallBusinessOwnersManual.com
COPYRIGHT 2007, Joe Kennedy all rights reserved
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1. TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding
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Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers' paradise? Then there is state law, cou
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public date: Sat, 31 Mar 2007 06:03:01 GMT - (9 MB Type: MPEG)
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2. TSBOM Article Podcast: Accounting for Anxiety
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Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the b
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public date: Wed, 28 Feb 2007 06:03:01 GMT - (7 MB Type: MPEG)
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3. TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business
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Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your c
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public date: Wed, 24 Jan 2007 02:03:01 GMT - (7 MB Type: MPEG)
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4. TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams
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Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam att
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public date: Mon, 12 Feb 2007 03:03:01 GMT - (9 MB Type: MPEG)
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5. Chapter 1 Part 1, Introduction
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In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable wit
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public date: Sun, 07 Jan 2007 04:03:01 GMT - (8 MB Type: MPEG)
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6. Chapter 2 Part 1, Developing Your Unique Selling Proposition (USP) and Business Plans
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We begin chapter 2: Beginnings of Your Small Business, discussing the importance of a well thought out Unique Selling Proposition (USP) that explains to you - and the world - why anyone should purchase your products and services. Then we move onto building an informal business plan (in half the tim
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public date: Mon, 24 Apr 2006 00:00:01 GMT - (25 MB Type: MPEG)
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7. Chapter 2 Part 2, Legal Forms of Business Ownership
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We're in chapter 2 and discuss the different forms of business ownership including the Sole Proprietorship ("DBA"), General and Limited Partnerships, and Corporations. In the next section we review Sub S Corps, the Limited Liability Company ("LLC"), and the Professional Corporation. We talk about
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public date: Wed, 26 Apr 2006 00:00:01 GMT - (14 MB Type: MPEG)
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8. Chapter 2 Part 3, Legal Forms of Business Ownership
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We're in chapter 2 discussing the forms of business ownership and in this segment describe corporations ("C-Corp"), and Subchapter S Corps, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulatory effects and othe
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public date: Mon, 1 May 2006 00:00:01 GMT - (20 MB Type: MPEG)
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9. Chapter 2 Part 4, Legal Forms of Business Ownership
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We finish chapter 2, discussing the forms of business ownership, and in this segment describe the Limited Liability Company (LLC) and Professional Corporation, including the issues of personal guarantees and limited liability of the owners, tax considerations, double-taxation with dividends, regulat
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public date: Wed, 10 May 2006 00:05:01 GMT - (16 MB Type: MPEG)
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10. Chapter 3, Part 1, Sales and Selling: The Oxygen of Business
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Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you?re most likely to win, the 7 steps in the sales qualifying process (a classic, essential tool), and the pr
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public date: Thu, 27 Jul 2006 00:05:01 GMT - (19 MB Type: MPEG)
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11. Chapter 3, Part 2, Sales and Selling: The Oxygen of Business
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Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a retail location. In each case we cover concepts s
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public date: Mon, 7 Aug 2006 20:00:01 GMT - (19 MB Type: MPEG)
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12. Chapter 3, Part 3, Sales and Selling: The Oxygen of Business
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Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and inititate contact. Then we list some easy and che
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public date: Mon, 14 Aug 2006 19:00:01 GMT - (16 MB Type: MPEG)
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13. Chapter 3, Part 4, Sales and Selling: The Oxygen of Business
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Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you?ve overcome the barriers. Then we discuss the strange sales phenomena known as the 80/20
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public date: Wed, 30 Aug 2006 18:18:01 GMT - (14 MB Type: MPEG)
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14. Chapter 4 Part 1, Effective Small Business Marketing Programs; Writing Effective AIDA and Announcement Ads
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We're in chapter 4: Marketing-Artillery for Sales, discussing the 4 parts of setting up an effective small business marketing program, and then writing effective AIDA and announcement type advertisements")
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public date: Tue, 18 Apr 2006 00:00:01 GMT - (13 MB Type: MPEG)
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15. Chapter 4 Part 2, Small Business Marketing Programs - Delivering your message via Direct Mail; Effective Press Releases and PR
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We're in chapter 4: Marketing-Artillery for Sales, and discuss effective direct mail programs, press releases, and PR programs
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public date: Tue, 18 Apr 2006 00:00:01 GMT - (18 MB Type: MPEG)
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16. Chapter 4 Part 3, Small Business Marketing Programs - Using Promotional Items, Print Advertising and Brochures
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We're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as part of your small business marketing program.
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public date: Tue, 18 Apr 2006 00:00:01 GMT - (11 MB Type: MPEG)
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17. Chapter 4 Part 4, Small Business Marketing Programs - Delivering your message via printed newsletters, email marketing (aka spam), yellow pages ads, radio, television and CATV advertsing
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We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spam) is often not effective, when to consider yellow-pages advertising, and how to consider and advertise through radio, television, and CATV (cable-television).
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public date: Tue, 18 Apr 2006 00:00:01 GMT - (15 MB Type: MPEG)
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18. Chapter 4 Part 5, Small Business Marketing Programs - Corporate Image, Trade Shows, Conventions, Co-op Advertising Programs, and Chamber of Commerce
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We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad programs and how your business may team with a financial partner to reduce the cost of advertising campaigns, the pros and cons of chamber of commerce and similar networki
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public date: Tue, 18 Apr 2006 00:00:01 GMT - (20 MB Type: MPEG)
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19. Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising
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We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro.
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public date: Fri, 21 Apr 2006 00:00:01 GMT - (12 MB Type: MPEG)
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20. Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing
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In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers and other lenders weight the "4 c's of credit" to evaluate your firm, and we begin describing various small business financing options including bank credit lines ("LOCs")
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public date: Sat, 20 May 2006 20:03:01 GMT - (17 MB Type: MPEG)
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